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design,       art,      about.

Fashion & Storytelling

product design | app design | fashion





I created a platform where you can tell stories about your clothes. It serves as a diary for your clothes, so you can share what you’re wearing, but also, more importantly, what you feel about them!



 Part 1 

Introduction



An assignment for the class Fashion Innovation, combining fashion and user experience design. For this class I created an app upon researching on how creative people uses fashion to express themselves and their stories.

Skills
User research and synthesizing, user interface and app design, product design, lo-fi and Figma prototyping, and problem solving.

Deliverables
Mobile app prototype, presentation deck, research and insights, persona, future state storyboard, and user flow diagram.

Tools
Figma and Miro

Duration
7 weeks



 Part 2 

Research & Analysis


Interview

In class my classmate conducted an interview on me, asking about my fashion inspiration and preference. Her point-of-view of me and what she concluded from talking to me became the basis of this project.

User

From the interview, I abstracted the results into creating the “user persona” on below, and then, I abstracted it more into the “user persona” on the right. It is me, but not me.



I concluded that my target group for this project are creative people who expresses themselves through clothes.


Desk Research


i-D magazine interviewing fashion students at Central Saint Martins asking their outfits.



For my desk research, I looked through the internet for people who are expressive in their fashion, but who are not a part of the professional high fashion world. I came across these TikTok interviews of fashion students telling stories about their clothes when asked about them, and not just listing down brand names.



 Part 3 

Problem Areas & Opportunities


Mind Map

Going from the research and narrowing down of my user group, I drew this mind map. The word in the center is personality, and it led me to thinking about diary and stories.

Opportunity Areas

I evaluated that the opportunity lies on people’s act of (1) sharing their personalities through clothes, (2) wearing clothes to stand out, (3) trends and following, and (4) sharing stories through clothes.


So, at first, I came up with a virtual space experience game thing...




Using these three exercises, I was inspired to create a virtual experience that allows people to tell stories about their day (like a mad-lib game perhaps...) then have digital/virtual clothes generated based on those stories. However, this plan is extremely convoluted. Sure, it’s a way to connect storytelling and clothes, but how does it help people? What happens after they get the clothes?



 Part 4 

Analyzing Opportunities 



This is a text I received from my friend saying she would want BeReal to share images of her clothes.

(BeReal is an app where you are notified to post a photo at random times of the day.)


These are Letterboxd reviews where instead of reviewing the films, my friends and I would use them as a space to write prose or just write about their day.
You can also use it as a space to list down who you watched it with and where.

(Letterboxd is a platform where you can track which films you watched, review them, and see other people’s reviews.)




This is my past project where I made a website where I documented some of my clothes and wrote stories about them. You can view it here.



 Part 5 

Moodboard & Concept


Moodboard




Color Pallette


Design Styles

  • Serif Font: EB Garamond
  • Outlines and not rounded squares
  • Hand-drawn buttons


Lo-fi Screens




User Flow




 Part 6 

The Product


And so this is how it goes...
 ⑴ pick a lovely and meaningful outfit,
⑵ walk out into the world wearing them,
⑶ take a little outfit picture,
⑷ feel so warm and inspired; want to share with friends.


And then you...
⑸ open the app and upload picture,
⑹ wait for app to generate a prompt,
⑺ answer the prompt OR skip prompt and write your own caption,
⑻ post the entry publicly OR do a private entry.

You can also...
⑼ comment on posts; collect posts; make moodboards.

Lastly...
⑽ see and test the prototype.





 Part 7 

Reflection


This assignment feels quite abstract, especially with the persona and research being quite specific. The specificity of the persona and issue makes it quite exciting to brainstorm ideas, but it was hard to decide a final project, narrow things down, and come up with a clear and concise solution. That specificity bled into my current product, but, now, it transformed into my product having a niche target audience.