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Paprika
Paprikaa speculative case study
Paprika is an exchange platform connecting people with objects through helping people pass around objects within a neighborhood and tend relationships within those neighborhoods.
context
class and personal project
duration ︎
+/- 14 weeks
skills
product design, user research and synthesizing, competitive analysis, prototyping
tools
adobe illustrator, adobe indesign, adobe photoshop, figma, and miro
+/- 14 weeks
skills
product design, user research and synthesizing, competitive analysis, prototyping
tools
adobe illustrator, adobe indesign, adobe photoshop, figma, and miro
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Paprika is built upon the idea of giving, circulation, and connections.
the Paprika ecosystem consists of three elements...
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...and they’re all interconnected
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Paprika is an exchange platform where instead of keeping the things you get, you pass it on.
Paprika is an exchange platform where instead of keeping the things you get, you pass it on.it is inspired by the centuries-old concept of libraries and borrowing—not owning things.
so,
you can...
⑴ find the object you need
⑵ reach out to the people
⑶ get the object with a book and pouch
⑷ use the object
⑸ write and reflect in the Paprika Book
⑹ pass it onto your neighbor, your friend, your family, your co-worker, a stranger near you, or list it on the Paprika App
⑺ repeat step ⑴
insight
most things people own are used only temporarily
&
people often don’t have enough space for their objects
&
people often don’t have enough space for their objects
initial “how might we”
how might we make it easier for people to get things, lend things, and give things for free?
possible opportunities
⑴ improving the platform based on the activity and niche.
for this, i created a journey map hoping to gain clarity on the way people use these giving/receiving platforms.
⑵ improving the pick up process.
i, then, created a future state journey map to figure out how to change the current processes.
the issue
the previous possible opportunities are only a reflection of current existing platforms.
opportunity analysis
what is missing from the current giving-receiving platforms?
...from borrowing from a friend to renting out homes.
competitive analysis map
user evaluations
⑴ people who borrow things because they need it only for a short period of time.
⑵ people who gives away things because they don’t have enough space for the things they own and rarely use.
⑶ neighbors, neighborhood, and communities ︎.
(the name “Paprika” was inspired by the idea of “borrowing sugar from your neighbor,” but with a twist — focusing on a more specific spice)
opportunity
to rethink ownership
(a focus on access over possession)
&
to build community
(through neighborhoods and sharing objects)
measuring success
drawing connections
libraries and borrowing from a friend are one of the easiest access for free and temporary objects
key “how might we”
how might we combine the built-in circular ecosystem of libraries and the easiness of borrowing from a friend?
moodboard and ideas
moodboard and ideas
from this little moodboard, i found something so inspiring...
...this red “zine traver record” slip
presumably inspired by the library borrowing log, inspired the idea of giving forward.
it reminded me of the film pay it forward.
it reminded me of the film pay it forward.
inspired by libraries,
the “zine travel record” slip,
and bartering comes
inspired by libraries,
the “zine travel record” slip,
and bartering comes
Paprika: an exchange platform where instead of keeping the things you get, you pass it on.
the platform
the platform
the platform
the platform
the platform
the Paprika platform comes in three:
communication tool
the traveling book
⑴
through the app you can find objects near you, connect with your neighbors, and submit things to be a part of the Paprika system
⑵
place stickers on the objects you want to share and circulate, and then put it in a pouch!
⑶
a travelling log book that comes along with your objects as it is passed along. one can use it like it’s a diary, as a letter for the next person or simply just as a formal date log
user journey
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